1.) Exploit Feelings of Nostalgia
Fun fact: William Daniels, who played Mr. Feeny on Boy Meets World, is 86 years old. Also, you're 15 years removed from the days where you spent the afternoon watching Cory and Topanga make you believe in true love, and you now fill your days working long hours to pay off your crippling student loan debt while trying not to look in the mirror or acknowledge that the easy, carefree times in your life are a distant, cruel, taunting memory...
2.) Exploit Feelings of Insecurity
6 Ways To Get Rid Of Your Ugly, Sagging Arm Jowls